Case Study: Logo Design for Mentalwell
Objective:
Design a sleek and modern logo that represents mental wellness, combining technology with empathy to appeal to tech-savvy individuals seeking mental health support.
Design a sleek and modern logo that represents mental wellness, combining technology with empathy to appeal to tech-savvy individuals seeking mental health support.
Design Concept:
The logo features a geometric representation of neural connections, symbolizing the mind, thought processes, and emotional healing. Soft teal and lavender are used as primary colors, evoking calmness and trust, while warm coral and soft gray add balance and warmth. The typography uses Poppins for headings and Lora for body text, creating a modern yet approachable feel.
The logo features a geometric representation of neural connections, symbolizing the mind, thought processes, and emotional healing. Soft teal and lavender are used as primary colors, evoking calmness and trust, while warm coral and soft gray add balance and warmth. The typography uses Poppins for headings and Lora for body text, creating a modern yet approachable feel.
Outcome:
The logo effectively communicates the brand’s mission to support mental health with a user-friendly platform. Its clean, geometric design is versatile across digital and print media, making it ideal for the target audience of young adults aged 18-40. The combination of calming colors, modern shapes, and thoughtful typography establishes Mentalwell as a trustworthy and supportive brand.
The logo effectively communicates the brand’s mission to support mental health with a user-friendly platform. Its clean, geometric design is versatile across digital and print media, making it ideal for the target audience of young adults aged 18-40. The combination of calming colors, modern shapes, and thoughtful typography establishes Mentalwell as a trustworthy and supportive brand.
